Totem Signage
Klay Autos Totem Sign Project
Client: Klay Autos Service
Industry: Automotive Service & Maintenance
Location: Phnom Penh, Cambodia
Service Provided: Design Presentation, Totem Sign Fabrication, Brand Visibility Enhancement
Project Overview
Klay Autos, a long-term client of Capital Arts, approached us once again with a new challenge. The client identified a key issue — limited customer visibility from outside the workshop. Despite their strong reputation for quality automotive service, the workshop’s signage was not effectively capturing the attention of potential customers passing by.
Challenge
The main concern raised by Klay Autos was that the existing setup didn’t make the workshop easily recognizable from the road. This lack of visual presence affected walk-in traffic and brand recall. The client needed a high-impact signage solution that would stand out, communicate their services clearly, and reflect their professional image.
Project Scope
Technical Specifications
Totem Size: 4.5 *1.6 M.
Letter height: 80 mm visible clearly from 10 to 15 M.
Material: Aluminum, Stainless Steel & Traffic Reflective Stickers.
Color scheme: Red and white with black accents for strong contrast.
Finalizing logo sizes, lettering dimensions, and the totem design that best represents Klay Autos’ identity.
Our Approach
To address this, Capital Arts conducted an on-site meeting and presentation session at Klay Autos. Our team projected design concepts directly inside the workshop, allowing for real-time discussion and adjustments. We presented three design variations of a totem sign focused on strong visibility, modern aesthetics, and clear information layout.
After reviewing all options, the client selected a design featuring bold red and white tones, symbol icons for each service, and premium brand logos to reinforce trust and quality. The selected layout uses 1.6 mm thick lettering with an 80 mm height, optimized for readability from a distance.
Result & Progress
Fabrication work has now begun, with our team committed to completing and installing the totem sign ahead of the project deadline. Once installed, this new signage will significantly enhance Klay Autos’ roadside visibility and reinforce their professional brand identity.
