Our brand represents precision, creativity, and trust. These assets are provided to maintain consistency across all print, digital, and environmental applications. Please follow the usage guidelines carefully to preserve the integrity of the Capital Arts brand.
Color is one of the most powerful expressions of the Capital Arts identity.
Our palette reflects creativity, precision, and trust — the values that define our brand. Each color has a defined role and should always be used with care and consistency.
Use Dark Blue and Bright Blue as the dominant brand colors to represent professionalism and confidence.
Orange adds energy and contrast for highlights, buttons, and accents.
Light Blue and Gray provide balance and flexibility for backgrounds or secondary elements.
Black supports typography and outlines when clarity is essential.
Capital Arts – Digital Assets
Logo Files
Logo Usage Guidelines
Maintain clear space around the logo atleast 20% of logo size.
Minimum size for print: 25 mm wide
Minimum size for digital: 150 px wide
The logo should never be placed over busy backgrounds.
Use full-color logo on light backgrounds and white version on dark backgrounds.
Download the official Capital Arts logo in various formats.
PANTONE 2746 C
Color Usage Guidelines
Do not introduce unapproved colors, tints, or gradients that are not part of the official palette.
Do not adjust brightness, saturation, or opacity of the primary colors.
Do not apply color effects such as shadows, bevels, or outlines that distort the brand appearance.
For every application—digital, print, or signage—ensure colors match the official HEX or Pantone values precisely. Consistent use of these colors strengthens recognition and maintains the visual integrity of Capital Arts across all touchpoints.
PANTONE 2746C
RGB: 10. 31, 143
CMYK: 100, 96, 11, 4
HEX: #0A1F8F
PANTONE 3005 C
RGB: 0, 117, 201
CMYK: 100, 46, 2, 0
HEX: #0075C9
PANTONE 2975 C
RGB: 187, 232, 255
CMYK: 29, 2, 5, 0
HEX: #95D4E9
PANTONE Bright Orange C
RGB: 255, 95, 0
CMYK: 0, 77, 100, 0
HEX: #FF5F00
PANTONE Cool Gray 9C
RGB: 118, 119, 122
CMYK: 0, 77, 100, 0
HEX: #76777A
Jet Black
RGB: 0, 0, 0
CMYK: 75, 68, 67, 00
HEX: #000000
Typography
English Fonts
Century Gothic Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
Century Gothic Bold
